New Look's New Look
Last Saturday my friends and I took a trip into town, pre-party prep, only to discover the unveiling of the 'new look' at New Look.
I feel that the signage is in very similar to taste to Topshop's, with a very monochrome feel, in a more simplistic sans-serif font. The VM also reflects similarities, with the introduction of a more fashionable approach to instore layout and other visual displays.
Despite this, however, we had a thoroughly enjoyable time in the photobooth upstairs, and were also more than impressed by the wifi style bar upstairs, allowing you to take a seat and browse the products via an iPad.
A total rebrand and upshake of a store that previously has carried tacky connotations upon its shoulders. A success however? Perhaps - as personally I feel more inclined to walk into the store.